What makes you buy from a business (online or physical)
Well got thinking about purchases and experiences that I have had so far and obviously it depends on the type of watch one is buying or looking at. personally:
Microbrands without a physical front - Usually pre-ordered via renderings done and reviews from other watch enthusiasts. If I am able to physically see a previous model (even better though it has been rare to come by.) So as these brands don't cost an arm and a leg, if the design is solid and attractive and movement is reliable, I would probably purchase it. taking into consideration the CS aspect and follow up. So far it has been a pretty pleasant experience with Halios, Helson and a couple others.
For the Japanese brands, so far there have been extensive reviews or feedback from fellow SC bros here and have even had a chance to "molest" some of them before buying so the process is pretty brainless with the place that has decent standard service and price is acceptable. Usual places like BT for Orients, K2 for some seiko divers, Mustafa, Bencoolen, twinkle, skywatches etc...
For other swiss brands, really more to see and accompany friends to check out pieces but kinda ends there.
2nd hand watches direct from local or overseas sellers too. This makes it pretty much just price IMO. (You guys agree?)
What about the rest of you? What has your experiences been like? Does it just depend on price? Or Customer Service? Warranty period of watches (which is pretty standard). 8-)