[An Neh Ma Eh Sai?]- Prepare to pay more for your next BALLS

BALL & BMW Join Forces

Independent Swiss watchmaker BALL Watch Company

and German automaker BMW sign an exclusive agreement.

BALL Watch Company and BMW

share the same values, especially a passion for precision mechanical

engineering, an undeniable spirit of innovation and constant attention to

technical and aesthetic excellence.

Through their quest for

perfection, precision and expertise, the watchmaking and automobile worlds are

an ideal match.

As pioneer of chronometry

standards, BALL Watch Company is worldwide known for having set the official

standard watch of the American railroads. It was therefore an obvious step for

BALL Watch Company and the legendary German automaker BMW to sign an exclusive

cooperation agreement.

This natural union, based on

the exchange of expertise and resources between the two brands to drive performance,

aesthetics and precision, will in particular lead to the design of a BALL &

BMW collection reflecting an assertive and decidedly contemporary spirit.

A new generation of timekeeping

instruments with a strong personality, created to pass the test of time while

ensuring the pleasure of unsurpassable comfort: that very same pleasure that

all drivers experience behind the wheel of a BMW.

To cement and assert the determination defining this

association, the watchmaking firm will be injecting the full scope of its

expertise: COSC certification for all models in the collection, technological

optimization and innovations, aesthetic refinement and balanced proportions.

Dedicated to the automotive

world and aficionados of mechanical engineering excellence, the new BALL &

BMW timepieces will incorporate various technical feats, especially a

revolutionary anti-shock system. The BALL Watch Company’s exclusive patented

Amortiser® system will protect the movement against extreme shocks. This exploit

of micro-mechanical engineering, inspired by the automotive world, features a

shock-absorbing protection ring - also anti-magnetic - enveloping the movement.

Safety and performance combined: another two core values shared by BALL Watch

Company and BMW.

The aesthetic design of these

exceptional timepieces will pay homage to various distinctive hallmarks of

BMW’s vehicles. A line based on the lightness that is typical of the German

automaker’s dynamism.

BALL Watch Company and BMW have

shared values that they will faithfully promote through this new association.

The new BALL & BMW collection will be made

available this summer through a network of selective retailers.

source: http://forums.watchuseek.com/f239/ball-bmw-join-forces-674660.html" false;